Credgenics has announced the launch of Prix AI, an enterprise voice AI platform that lets businesses build, deploy, and run intelligent voice agents at scale. The platform measures success through conversions and recoveries, rather than call counts or minutes spent on the phone, a deliberate departure from how most voice AI products are priced and evaluated.
Built on Over a Billion Real Conversations
Prix AI’s voice agents are trained on insights drawn from more than 1 billion collections conversations across over 100 million loan accounts, powered by Credgenics own data intelligence. Enterprises can now use Prix AI to orchestrate collections directly, and the platform is also open to broader use cases across BFSI and other sectors, including sales, customer support, and reservations.
A Different Question Than Most Voice AI Tools Ask
Most voice AI products compete primarily on cost per minute. Prix AI is designed around a different question entirely: when the call ends, does anything actually change on its own? If a borrower promises to pay, the system automatically suppresses the next day’s reminder. If a dispute comes up during the call, it escalates the case to a human collector. Every interaction is designed to trigger the next best action, rather than simply ending once the call is over.
Outperforming Human Agents in Early Tests
In head-to-head tests against human collection agents working with borrowers of similar risk profiles, Prix AI matched and in some cases exceeded human recovery rates. On a Bucket X portfolio specifically, it surpassed human agents paid rate within just two months of deployment.
Built for Enterprise Scale
Prix AI is designed to run at enterprise scale, with 99.9% uptime and response latency under 800 milliseconds. Its voice agents are context-aware and human-like in conversation, able to speak in more than 12 Indian languages and switch between languages in real time as a conversation unfolds.
The platform reads borrower sentiment and intent as a call happens, adapting each conversation dynamically. Routine cases are resolved autonomously, while more complex situations are routed to human collectors along with full context from the call. Every engagement, including its rationale, negotiation signals, and recovery probability, is captured and analyzed to guide the next step across an entire portfolio, not just a single interaction.
Compliance Built In From the Start
Prix AI is designed to be audit-ready, with automated QA scorecards, full transcript indexing, and policy guardrails applied to every call. The platform adheres to RBI Digital Recovery Guidelines, DPDP regulations, and DND norms, and is ISO 27001 certified, addressing compliance concerns that matter significantly in India’s BFSI sector.
What the Founders Are Saying
Anand Agrawal, Co-founder and CPTO at Credgenics, framed the launch as a direct response to how voice AI is usually pitched to enterprise buyers. Every BFSI leader we meet is being pitched voice AI on cost per minute. That was never the real question, he said. The real question is what changes after the call ends. We built Prix AI not as another voicebot, but as a platform where every conversation starts with context, is handled with empathy, and closes with trust. Having sat inside a collections engine with over a billion conversations, we know which calls move outcomes and which ones just add headcount. The future of voice AI isn’t the call. It’s what happens after it.
Rishabh Goel, Co-founder and CEO at Credgenics, emphasized the shift toward paying for actual outcomes. Enterprises don’t need more calls. They need more resolved accounts, he said. With Prix AI, we’re bringing the intelligence and compliance rigour of Credgenics collections platform to voice, so lenders and other enterprises can scale conversations while paying for results, not activity. Our pricing model reflects that belief: we succeed when our customers collection outcomes improve.
