In a groundbreaking collaboration, Culture Genesis, the largest digital video network for underrepresented creators and publishers, has announced a strategic partnership with VTAGZ By Mammoth. VTAGZ, a direct-to-retail SaaS platform, enables brands to leverage first-party data and boost in-store purchases via SMS-based cashback campaigns. Under this partnership, Culture Genesis will assume executive management of VTAGZ’s operations, signaling a significant shift in retail marketing strategies.
This alliance merges Culture Genesis’ expertise in creator marketing with VTAGZ’s cutting-edge retail attribution technology, creating a comprehensive, full-funnel marketing solution. Brands will now have the ability to track the impact of creator-driven campaigns on real-world sales, fostering direct consumer engagement while enhancing marketing performance.
Enhancing Retail Campaign Effectiveness
The partnership provides marketers with a robust toolkit to connect online engagement with in-store activity. By integrating Culture Genesis’ expansive creator network with VTAGZ’s advanced SMS cashback and sweepstakes platform, brands gain access to transaction-level insights. This enables a better understanding of how digital campaigns translate into tangible sales.
Shaun Newsum, CTO and Co-Founder of Culture Genesis, highlighted the significance of the collaboration:
“Our partnership with VTAGZ is a pivotal step in helping brands understand their customers. By fusing our creator network with VTAGZ’s technology, we empower brands with detailed insights into how their campaigns drive sales at retail locations.”
Driving Innovation in Retail Attribution
VTAGZ has already achieved success with major brands like Liquid Death, utilizing its SMS-based platform to capture consumer data and generate measurable sales. The platform eliminates the need for mobile apps, simplifying the launch of cashback and sweepstakes campaigns.
Solène Schwartz, COO and Co-Founder of Mammoth Media, emphasized the value of this integration:
“By combining Culture Genesis’ creator network with our attribution technology, brands gain unparalleled visibility into the consumer journey. From creator content to in-store purchases, they now have access to rich shopper data, including basket analysis and shopping patterns.”
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A New Era for Retail Marketing
This strategic partnership integrates digital and physical retail strategies. It enables brands to create data-driven, consumer-centric campaigns with precision.
The collaboration aims to redefine how brands measure and optimize marketing efforts. This ensures enhanced ROI and fosters stronger customer relationships.
By combining their expertise, Culture Genesis and VTAGZ bring a transformative shift to retail marketing. The partnership bridges the gap between content creation and consumer conversion effectively.
