BillMart, a fast-growing Indian fintech platform, has announced the launch of GigCash — a custom-built credit line aimed at India’s rapidly expanding gig and platform workforce. The product is designed to address the unique liquidity challenges faced by gig workers, who often struggle to access formal credit due to irregular incomes and limited documentation.
According to NITI Aayog, India had 7.7 million gig workers in 2020–21 — a number projected to triple to 23.5 million by 2030. Industry estimates place the value of India’s gig economy at $455 billion as of 2024, making it one of the fastest-growing segments of the informal economy.
Bridging the Credit Gap for the Gig Workforce
GigCash offers short-term financing that aligns with workers’ earnings cycles, enabling them to cover emergencies, manage cash flow gaps, and meet day-to-day expenses. It is fully digital, collateral-free, and repaid directly through gig payouts — offering a frictionless experience tailored to the realities of freelance work.
Ashok Mittal, MD & CEO of BillMart, said:
“GigCash represents our commitment to financial inclusion in the gig economy. With millions of workers earning irregular incomes, this product helps them stabilise finances and seize new opportunities.”
So far, BillMart has partnered with a large gig worker platform and already supported over 6,000 workers through GigCash in a pilot rollout.
AI-Driven Lending with Earning-Based Underwriting
BillMart leverages AI-powered analytics and proprietary cash-flow models to underwrite loans without requiring traditional income proof. By integrating with gig platforms, the system pulls verified earnings data and calculates a personalised credit limit in real-time.
Once onboarded, gig workers can receive funds instantly after a simple KYC process. Repayment is auto-deducted from their next few payouts — eliminating paperwork and the risk of loan delinquency. The product offers full transparency, no hidden charges, and complete digital onboarding.
This approach stands in contrast to traditional lending, which often denies loans to gig workers earning below ₹2.5 lakh annually — a group that makes up over 77% of the delivery workforce, according to surveys.
Positioned for the Future of Digital Lending
GigCash aligns with India’s booming digital lending ecosystem, expected to cross ₹104 trillion by 2030. The SME lending segment alone is forecasted to grow at 30% CAGR, underscoring the market opportunity for inclusive, tech-enabled credit products.
BillMart’s broader offerings include invoice financing, working capital loans, and supply chain finance — all powered by a cloud-native platform and backed by ISO 27001 and SOC2 certifications. The company also plans to roll out AI-based co-branded MSME grading solutions in the near future.
With GigCash, BillMart aims to extend its reach into one of the most underserved corners of India’s digital economy — giving gig workers the financial tools to survive and thrive in an increasingly platform-driven world.
