Global snack giant Mondelez International is deploying a new generative AI tool to revolutionize its content creation process and reduce marketing production costs by 30–50%, according to senior company executives. Developed in partnership with Publicis Groupe and Accenture, the AI system automates the creation of ad visuals, videos, and product-focused assets—allowing Mondelez to scale campaigns faster across multiple markets.
The company, known for brands such as Cadbury, Oreo, and Milka, has invested over $40 million in developing this proprietary tool. It expects the platform to generate short TV and digital ads ready for commercial use by late 2026, including for flagship campaigns during major events like the Super Bowl 2027.
From Experimentation to Execution
The tool’s rollout follows a year of testing, where AI-generated content was piloted for Chips Ahoy in the US and Milka in Germany. Early campaigns showed strong results — with eight-second product videos and adaptive visuals produced at a fraction of traditional costs. The AI model can generate hyper-targeted visuals, such as chocolate waves, cookies in motion, and custom backgrounds tailored to specific consumer segments.
Mondelez executives say the tool will first be integrated into Amazon and Walmart product pages for Oreo starting November 2025. The company will then extend it to campaigns for Lacta (Brazil) and Cadbury (UK), allowing localized content to be created and refreshed at unprecedented speed.
“Animations that once cost hundreds of thousands now take minutes and cost a fraction,” said Jon Halvorson, Global SVP of Consumer Experience at Mondelez, noting that the technology will be “a game-changer for content scalability and personalization.”
Guardrails for Responsible AI Marketing
Despite its aggressive adoption of AI, Mondelez emphasizes that human oversight remains central to its creative process. The company has established a strict AI content governance policy, prohibiting the use of manipulated human likenesses or imagery promoting unhealthy habits, overconsumption, or emotional exploitation.
Tina Vaswani, Vice President of Digital Enablement and Data, said, “Humans will always review and validate what the AI produces. We’re combining efficiency with ethics to ensure our storytelling remains authentic and responsible.”
As consumer brands embrace automation, Mondelez joins other FMCG leaders like Coca-Cola and Kraft Heinz in leveraging AI to accelerate go-to-market timelines. However, Mondelez’s approach is distinguished by its end-to-end integration of generative AI — spanning concept development, visual rendering, and cross-platform deployment.
A Glimpse Into the Future of AI Advertising
Mondelez’s AI tool represents a broader shift in marketing — from reactive creativity to data-driven, generative ecosystems. By embedding AI directly into campaign lifecycles, companies can dramatically lower production costs while maintaining brand consistency and creative agility.
As generative AI continues to reshape advertising workflows, Mondelez’s early adoption signals how large consumer brands can harness automation not just to save costs, but to redefine the creative economy itself.
