The adoption of artificial intelligence (AI) in business-to-business (B2B) marketing is rapidly transforming the landscape in India. A recent LinkedIn report highlights how Indian B2B marketing leaders are leveraging AI to enhance their marketing strategies, resulting in significant improvements in efficiency and productivity. With a remarkable increase in AI literacy among marketers and Chief Marketing Officers (CMOs) leading the charge, the integration of generative...

India's influencer marketing industry is poised for explosive growth, projected to nearly double from ₹19 billion in 2023 to ₹34 billion by 2026. This forecast, according to a recent FICCI EY report, is driven by widespread digitization, increased internet access, and significant social media penetration across the country. Understanding Influencer Marketing Influencer marketing is a dynamic form of social media marketing that involves endorsements and product...

In the high-stakes environment of corporate leadership, C-suite executives need to harness advanced metrics to steer their organizations' marketing strategies towards measurable success. These key performance indicators (KPIs) and metrics are essential tools for evaluating the effectiveness of marketing campaigns and ensuring the efficient allocation of resources for an optimal marketing ROI. Here’s a deeper dive into the sophisticated metrics that can aid top...

In the fast-paced world of marketing, staying ahead of the curve is crucial for success. Enter marketing automation—a game-changing technology that streamlines campaign management processes, enhances efficiency, and maximizes effectiveness. Let's explore how businesses are leveraging marketing automation to transform their marketing efforts and drive tangible results. The Power of Marketing Automation Marketing automation refers to the use of software platforms and technologies to automate repetitive...

In an era of rapid technological advancement, artificial intelligence (AI) is revolutionizing industries, transforming customer experiences, and reshaping business landscapes. As AI becomes increasingly integrated into everyday operations, ethical concerns surrounding its use have taken center stage. For CXOs, navigating the complex terrain of AI ethics has become an essential responsibility. The AI Revolution: A Double-Edged Sword AI, with its machine learning algorithms and data-driven decision-making,...