Cloudcomputing, the identity and cybersecurity specialist backed by Allurity Group, has acquired UK-based Innovate IT Ltd in a deal designed to accelerate international expansion and strengthen its position across the digital identity and managed security market. The acquisition is expected to significantly lift the company’s 2026 growth trajectory while increasing delivery capacity in the UK and US by 400%, at a time when organisations are stepping up investments in identity and access management amid rising cyber risk and the rapid adoption of AI.
The transaction brings together two firms with complementary strengths in identity, access management, cloud security and governance. Innovate IT brings two decades of experience and an established presence in the UK, as well as operations in the United States, while Cloudcomputing has built a global delivery footprint across 70 countries and reported revenue of €7 million in 2025. The Portuguese company has already delivered more than 600 projects worldwide and maintains direct operations in Portugal, Spain and the UK.
Strategic Bet on AI-Driven Identity
For Cloudcomputing, the deal is more than a geographic expansion. It is a deliberate move to deepen expertise across the identity value chain, from strategy and governance to implementation and managed services. Ricardo Martins, chief executive officer of Cloudcomputing, said the acquisition strengthens the company’s capabilities in identity governance in AI-driven environments, particularly Agentic AI, where identity controls are becoming more complex and more central to enterprise security.
That focus reflects a broader shift in the cybersecurity market. As enterprises automate workflows, expand hybrid cloud deployments and adopt AI agents, identity has become one of the most critical control points in the security stack. A stronger identity offering can help vendors move beyond point solutions and position themselves as long-term partners in digital transformation and risk management.
Wider Sector Reach Ahead
The acquisition also broadens Cloudcomputing’s industry coverage. The company already serves financial services, telecom, insurance, logistics, legal, education and healthcare, and will now expand into sports, entertainment and media, the public sector and retail. That diversification gives the company more room to scale in markets where identity and access controls are becoming essential, particularly as regulatory scrutiny and cyberattacks continue to intensify.
Martins described the UK as an important milestone in Cloudcomputing’s international growth strategy, noting that the company has operated directly in the market since 2024. The latest acquisition supports a broader plan that combines organic growth with strategic deals, allowing the business to deepen capability while building a larger delivery engine for multinational clients.
Allurity’s Platform Strategy
Cloudcomputing is part of Allurity Group, a European cybersecurity platform that employs around 800 people across 18 countries and offers end-to-end services ranging from threat intelligence to 24/7 detection and response. The acquisition of Innovate IT strengthens that platform approach by adding specialised identity expertise to a broader security portfolio.
In a market where identity is increasingly the entry point for both attackers and defenders, the deal signals that Cloudcomputing wants to compete on depth rather than breadth alone. The move positions the company to pursue larger enterprise and cross-border projects at a time when demand for secure identity infrastructure is rising quickly across sectors.
