Indian consumers are increasingly warming up to data-driven mobility solutions and advanced vehicle technologies, according to Deloitte’s 2025 Global Automotive Consumer Study. The report reveals a strong willingness among Indian vehicle buyers to adopt connected and intelligent automotive features, particularly those powered by data sharing and artificial intelligence.
Growing Trust in Data Sharing and AI
A striking 88% of Indian consumers surveyed said they are willing to share personal information with manufacturers or third parties in exchange for enhanced vehicle features such as anti-theft tracking. This figure far exceeds the 60% recorded in the US, suggesting a greater openness to digital integration and trust in data-centric services among Indian consumers.
In addition, 82% of Indian respondents view artificial intelligence as beneficial to the driving experience, further supporting the narrative of growing confidence in intelligent mobility solutions. Vehicle-smartphone connectivity also remains a top priority for Indian consumers, reflecting a strong preference for digital convergence within the automobile ecosystem.
Affordability and EV Infrastructure Shape Choices
While electric vehicles (EVs) and hybrids are gaining attention, affordability remains a critical factor shaping purchase decisions. Many Indian buyers continue to explore internal combustion engine (ICE) vehicles due to concerns over EV costs and limitations in charging infrastructure.
Nonetheless, 36% of those surveyed identified fast-charging capability as a top priority, pointing to increasing expectations around EV infrastructure development. The report suggests that while the EV movement is gaining momentum, key challenges like upfront costs and battery performance continue to temper adoption rates.
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Quality and Experience Over Price
Unlike developed markets such as Germany and Japan—where price is a dominant factor—Indian consumers prioritize product quality, safety, and driving experience. About 62% of respondents ranked vehicle quality as their most important consideration when choosing their next car, underlining the shift toward value-added features.
Shifting Preferences and Brand Loyalty
The survey highlights a flexible mindset among Indian consumers, with 72% willing to switch vehicle brands, placing India second only to China (76%) and significantly ahead of the US (54%). This trend indicates evolving brand loyalty and a growing openness to exploring new automotive experiences.
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Moreover, the report points to a generational shift in mobility preferences. Among consumers aged 18 to 34, nearly 70% are open to replacing traditional car ownership with Mobility-as-a-Service (MaaS) models. This change is largely driven by urban convenience, flexible financial commitments, and increasing digital engagement.
According to Rajat Mahajan, Partner and Automotive Sector Leader at Deloitte India, “The EV movement is gaining undeniable momentum, driven by consumer interest in sustainability and long-term cost benefits. Yet, barriers such as charging infrastructure, upfront costs and battery longevity continue to influence consumers.”
As digital innovation and sustainability converge, India’s automotive landscape appears poised for transformative growth—driven by a young, tech-savvy consumer base and evolving attitudes toward ownership, connectivity, and mobility.
