Meta, in collaboration with the Federation of Automobile Dealers Associations (FADA), unveiled a whitepaper and playbook aimed at driving digital transformation in India’s automotive retail sector. The report highlights the evolving consumer behavior and preferences influenced by digital adoption, while offering actionable insights for Original Equipment Manufacturers (OEMs) and dealerships to strengthen their digital strategies.
Driving Digital Transformation in Auto Retail
The whitepaper is part of Meta and FADA’s broader effort to bridge the digital gap in India’s automotive sector. This initiative builds on the success of the ‘Move with Meta’ program, launched in 2023 to upskill auto dealers in digital outreach and lead generation using Meta’s platforms. Designed to equip dealerships with advanced digital tools and hyperlocal solutions, the program has significantly impacted dealer digitization and customer engagement.
Achievements of ‘Move with Meta’
Since its inception, the program has achieved remarkable milestones:
- Over 10,000 dealers across India have been upskilled, surpassing the initial target of 3,000 dealers.
- A 3X growth in dealer digitization has been recorded, showcasing the adoption of tools like Reels, WhatsApp, and AI-powered solutions.
- Dealers reported a 32% improvement in lead generation efficiency, translating into enhanced customer acquisition and stronger sales for auto OEMs.
Insights from Industry Leaders
C S Vigneshwar, President of FADA, emphasized the program’s role in empowering dealers with advanced digital tools to adapt to a rapidly changing market. “Our partnership with Meta has exceeded expectations, bridging the digital gap and ensuring dealers remain future-ready. The whitepaper highlights the transformative potential of AI, Reels, and messaging platforms in strengthening customer relationships and driving growth,” he stated.
Saugato Bhowmik, Director of Auto, CPG, and D2C at Meta India, highlighted the impact on the automotive ecosystem. “Our platforms have proven to drive strong sales results for OEMs while enabling hyperlocal customer engagement. Building on this success, we aim to upskill 5,000 additional dealers over the next two years,” he said.
Impact on Sales and Lead Generation
The initiative has significantly benefited auto OEMs by improving lead generation and sales. This progress is largely attributed to enhanced digital capabilities introduced through the program. Tools like Reels and AI have enabled dealers to engage with customers more effectively. Additionally, platforms like WhatsApp have facilitated personalized and seamless communication with potential buyers.
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Looking Ahead
The collaboration between Meta and FADA reflects a shared vision of preparing India’s automotive sector for a digital future. By focusing on innovation, the program is set to play a pivotal role in shaping the future of automotive retail.
