Bollywood actor Ranbir Kapoor has officially entered the premium fashion industry with the launch of his lifestyle brand, ARKS. The brand, which has been in development for nearly a decade, aims to cater to India’s growing sneaker and athleisure market. Kapoor inaugurated the first ARKS store at 205 Waterfield Road, Bandra West, Mumbai.
A Decade in the Making
Ranbir Kapoor, known for his effortless style, revealed that ARKS is a deeply personal project, reflecting his journey and aesthetic preferences. “ARKS is a reflection of my journey and my personal style. When you look at the collection, it’s me in every detail,” Kapoor said at the store launch event.
ARKS will focus on sneakers and everyday apparel, targeting urban consumers who appreciate premium, style-driven basics. While pricing details are yet to be disclosed, the brand positions itself in the affordable luxury segment, competing with international sneaker and streetwear brands in India.
Bollywood’s Growing Interest in Fashion
With this launch, Kapoor joins a growing list of Bollywood celebrities entering the fashion and lifestyle space. His wife, Alia Bhatt, congratulated him on social media, sharing glimpses of the ARKS collection. Bhatt herself made headlines with her brand Ed-a-Mamma, which was acquired by Reliance Retail in 2023.
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As Bollywood stars increasingly tap into India’s booming retail industry, ARKS’ success will depend on market reception, expansion plans, and consumer response. The fashion industry will be closely watching whether Kapoor’s brand can carve a niche in the competitive sneaker and athleisure market.
For now, ARKS’ first store in Bandra West is open for business, and fans and fashion enthusiasts alike are eager to explore what Kapoor’s vision has to offer.
