Steelbird Hi-Tech India, one of the country’s leading branded helmet manufacturers, has announced the establishment of a state-of-the-art manufacturing facility in Hosur, Tamil Nadu. With an initial investment of ₹100 crore and a total projected expenditure of ₹250 crore, this new facility marks a significant milestone in Steelbird’s growth strategy. The plant is expected to generate approximately 2,000 direct jobs and will have the capacity to produce 20,000 helmets daily.
Addressing Rising Helmet Demand in India
The Indian helmet market is witnessing increasing demand, driven by heightened safety awareness, regulatory mandates, and a growing two-wheeler market. According to Rajeev Kapur, Managing Director of Steelbird Hi-Tech India, “India’s annual helmet demand is estimated at 100 million units, but branded production is capped at 30 million units.” This stark mismatch highlights the urgent need for ramping up production capacities, and Steelbird aims to address this gap through its new manufacturing facility.
The Hosur plant will focus on delivering high-quality helmets that meet stringent safety standards, aligning with the government’s ‘Make in India’ initiative. The move also underscores Steelbird’s commitment to enhancing road safety by increasing the accessibility of reliable safety gear.
Strategic Expansion Plans
Steelbird is also planning to launch a dedicated unit for manufacturing cycle helmets by late 2025. This new facility will diversify the company’s product range and address the rising demand for safety gear across different segments.
In parallel, Steelbird aims to increase its annual production capacity significantly. The company plans to scale up from 8 million helmets in 2023 to over 10 million units by the end of 2024.
This ambitious growth target highlights Steelbird’s commitment to meeting market demand while expanding its presence in the safety equipment industry.
Focus on South India
South India is becoming a key growth market for Steelbird. The region is expected to contribute ₹500 crore to the company’s revenue target of ₹2,500 crore by 2030.
The new manufacturing facility in Hosur will enable Steelbird to better serve this high-potential market. It will also help streamline supply chains and reduce logistics costs.
This strategic move positions Steelbird to meet growing regional demand efficiently while strengthening its presence in South India.
A Legacy of Innovation and Quality
Established in 1964, Steelbird began its journey as a manufacturer of automobile filters before diversifying into helmets and rubber components. Over the years, the company has cemented its position as a leading player in the safety gear industry, supplying helmets to prominent brands, including Hero, Honda, Yamaha, and Royal Enfield.
Steelbird’s investment in the Hosur plant highlights its long-term vision of blending technological innovation with operational excellence. The facility will not only cater to domestic demand but also position the company for potential exports in the future.
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Driving Growth and Safety Standards
The upcoming manufacturing facility marks a significant step in Steelbird’s mission to enhance road safety. It also aims to create local employment opportunities and boost India’s role as a global hub for helmet production.
With rising consumer awareness and stricter safety regulations, the demand for high-quality helmets is increasing. Steelbird’s continued investment in advanced infrastructure and innovative practices is set to meet this demand effectively.
This expansion positions the company to play a key role in shaping the future of India’s helmet industry while contributing to economic growth and safety standards.
