Google CEO Sundar Pichai has revealed that 2025 will mark a major turning point for Google Search, driven by advancements in artificial intelligence (AI). During the company’s recent earnings call, Pichai explained Google’s plans to transform its search platform. The new AI-powered assistant will handle complex queries and provide more relevant, multimodal results.
AI Projects Leading the Transformation
Google’s AI innovations are being spearheaded by two key projects: Project Astra and Gemini Deep Research.
- Project Astra is a multimodal AI system that can process live video and respond to real-time questions about what it observes.
- Gemini Deep Research automates the creation of detailed research reports, significantly enhancing Google Search’s ability to manage complex queries.
Pichai also mentioned Project Mariner, a prototype designed to understand and reason across information on a browser screen to complete tasks. These features are currently being tested by a select group of users. They are expected to be integrated with the Gemini app later this year.
Impact on Users and Businesses
The AI-driven changes to Google Search will benefit users by providing more intuitive and comprehensive search results, according to Pichai. However, businesses that rely on Google’s search traffic and advertising ecosystem may need to adapt to this evolving landscape. The integration of AI capabilities could affect how search results are displayed and ranked, potentially reshaping digital marketing strategies.
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Sundar Pichai expressed optimism about the impact of these developments. “As AI continues to expand the universe of queries that people can ask, 2025 is going to be one of the biggest years for search innovation yet,” he said. He emphasized that these advancements will change how people interact with information and the internet, pushing the boundaries of what search technology can achieve.
Broader AI Strategy
The transformation of Google Search is part of ongoing efforts to integrate AI technologies from DeepMind. These innovations reflect Google’s ambition to lead the next phase of AI development. The company aims to stay at the forefront of digital search and information retrieval in the years ahead.
