Tag: Digital Advertising
Sarvam AI Startup Programme Fuels Indic AI Builders
Sarvam AI has introduced the Sarvam Startup Programme, providing early-stage companies with up to 12 months of API credits, priority engineering support and production-ready infrastructure to build multilingual AI applications without backend complexities. Founders Vivek Raghavan and Pratyush Kumar positioned the initiative to empower India’s developer ecosystem with high-quality models fluent in 22+ Indian languages and English, enabling full agency in creating voice agents,...
Oracle Layoffs Fund AI Data Centre Push Amid Cash Squeeze
Oracle is planning thousands of job cuts across divisions as it grapples with a cash crunch from aggressive AI data centre buildout to support major clients including a $300 billion OpenAI agreement, xAI and Meta, as Bloomberg News first reported. The reductions, potentially broader than typical rolling cuts, may begin this month and target roles expected to diminish under AI automation, coinciding with an...
Kofluence Report Maps Rise of Influencer Marketing
India’s influencer marketing industry has reached a market size of ₹3,000–₹3,500 crore, fueled by the rising power of the country’s 3.5–4.5 million content creators,...
Google Pulls 350+ Apps Over Global Ad Fraud Scheme
More than 350 Android apps have been removed from the Google Play Store after being found complicit in a large-scale global ad fraud operation....
India’s Influencer Market to Grow 25% in 2025
India’s influencer marketing industry is projected to grow by 25% in 2025, reaching approximately ₹4,500 crore (US$540 million), according to the India Influencer Marketing...