Tag: Digital Advertising
SHRM Says India’s Skills Push Must Shift From Learning to Execution
India’s workforce is at a turning point, and the latest SHRM India Skill Intelligence Report argues that the real challenge is no longer awareness of future skills but the ability to translate learning into measurable capability. The report says organisations are investing in skilling, but many are still struggling with execution, application and business alignment.
Based on primary research with 198 senior HR and learning...
Most Enterprises Are Not Ready for the Next Cyberattack, Sygnia Finds
Most enterprises are not ready for the next major cyberattack, according to Sygnia’s 2026 State of Incident Response Readiness report. The study, based on a survey of 600 senior IT security decision makers across 10 markets, shows that nearly three-quarters of respondents do not believe their organisation would be fully ready if a serious cyber incident happened tomorrow. Readiness Gap Widens
The report paints a picture of...
Kofluence Report Maps Rise of Influencer Marketing
India’s influencer marketing industry has reached a market size of ₹3,000–₹3,500 crore, fueled by the rising power of the country’s 3.5–4.5 million content creators,...
Google Pulls 350+ Apps Over Global Ad Fraud Scheme
More than 350 Android apps have been removed from the Google Play Store after being found complicit in a large-scale global ad fraud operation....
India’s Influencer Market to Grow 25% in 2025
India’s influencer marketing industry is projected to grow by 25% in 2025, reaching approximately ₹4,500 crore (US$540 million), according to the India Influencer Marketing...
