Tag: Digital Advertising
Microsoft Issues Emergency Patch for Critical ASP.NET Core Flaw
Microsoft has released an emergency, out‑of‑band security update to fix a critical vulnerability in the widely used web framework ASP.NET Core, urging organisations to patch immediately. The flaw, tracked as CVE‑2026‑40372, affects the ASP.NET Core Data Protection cryptographic component and could allow unauthenticated attackers to forge authentication cookies and escalate privileges to the SYSTEM level. The vulnerability is rated 9.1 on the CVSS scale, reflecting...
Accenture: Indian Enterprises Accelerate AI Adoption to Build Business Resilience
Organizations in India are accelerating artificial intelligence adoption at scale, signalling a clear shift from AI experimentation to enterprise‑level deployment, according to Accenture’s latest research. The findings show that Indian enterprises are increasingly using AI as a lever to build resilience, strengthen governance, and redesign operating models, rather than just as a productivity‑enhancing pilot. Accenture’s Pulse of Change survey indicates that 69 per cent of...
Kofluence Report Maps Rise of Influencer Marketing
India’s influencer marketing industry has reached a market size of ₹3,000–₹3,500 crore, fueled by the rising power of the country’s 3.5–4.5 million content creators,...
Google Pulls 350+ Apps Over Global Ad Fraud Scheme
More than 350 Android apps have been removed from the Google Play Store after being found complicit in a large-scale global ad fraud operation....
India’s Influencer Market to Grow 25% in 2025
India’s influencer marketing industry is projected to grow by 25% in 2025, reaching approximately ₹4,500 crore (US$540 million), according to the India Influencer Marketing...
