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Sinch Predicts AI Will Transform Global Brand Communication by 2026
Artificial intelligence is about to overhaul how brands communicate with customers, and the shift will be far more dramatic than most organisations are prepared for. According to newly released Sinch Predictions for 2026, AI agents, advanced voice technologies, and next-generation conversational messaging will converge to create a three-to-five-fold increase in global customer interactions — forcing companies to rebuild their communication stacks for scale, context,...
Mondelez Uses Generative AI to Slash Marketing Costs
Global snack giant Mondelez International is deploying a new generative AI tool to revolutionize its content creation process and reduce marketing production costs by 30–50%, according to senior company executives. Developed in partnership with Publicis Groupe and Accenture, the AI system automates the creation of ad visuals, videos, and product-focused assets—allowing Mondelez to scale campaigns faster across multiple markets.
The company, known for brands such...
MeitY: Label AI Content, Don’t Restrict It
The Ministry of Electronics and Information Technology (MeitY) has clarified that the government is not seeking to restrict or censor AI-generated content, but only to ensure transparency through clear labelling. The move aims to help users distinguish between authentic and synthetic media as deepfakes and generative AI content continue to flood online platforms.
“We are not saying ‘don’t post it’ or ‘don’t create it,’” said...
WPP Signs $400M AI Marketing Deal with Google
In a landmark move set to reshape global marketing, WPP has announced a $400 million strategic partnership with Google to strengthen its AI-powered marketing capabilities. The collaboration gives WPP access to Google’s cutting-edge Gemini AI platform and Veo video generation technology, marking a major leap forward in data-driven creative production.
Under the leadership of newly appointed CEO Cindy Rose, WPP aims to integrate AI into...
Agent2Agent Protocol Powers AI Marketing Automation
As marketers race to integrate artificial intelligence into their workflows, the Agent2Agent (A2A) protocol has emerged as a powerful enabler of cross-platform collaboration. Originally developed by Google and now maintained under the Linux Foundation, A2A is an open standard that allows AI agents — even from different companies or tech stacks — to work together, share data, and orchestrate tasks.
For marketing teams, this means...
India’s Influencer Market to Grow 25% in 2025
India’s influencer marketing industry is projected to grow by 25% in 2025, reaching approximately ₹4,500 crore (US$540 million), according to the India Influencer Marketing Report 2025 by The Goat Agency (WPP Media) and Kantar. The growth is being driven by traditional and digital-first media firms investing in influencer partnerships, content studios, and creator tech stacks.
The report notes that over 20 mergers and acquisitions have...
AI Search Advertising Spend to Hit $26B by 2029
Spending on AI-powered search advertising in the United States is projected to grow dramatically from just over $1 billion in 2024 to nearly $26 billion by 2029, according to new data from research firm Emarketer. The forecast highlights a rapid shift in how advertisers are allocating budgets, with AI-driven ads offering more advanced targeting and engagement than traditional keyword-based models.
The report suggests that companies...
TV Ad Volumes Drop 4% in 2024
India’s top 10 advertisers have significantly reduced their television ad spending over the past year, leading to a measurable drop in total ad airtime. According to data from the Broadcast Audience Research Council (BARC), the average weekly television commercial (TVC) duration for these advertisers declined by 14.6 per cent year-on-year. In May 2024, their collective TV ad time stood at 15.30 million seconds per...
B2B Marketing Leaders Embrace AI for Enhanced Performance
The adoption of artificial intelligence (AI) in business-to-business (B2B) marketing is rapidly transforming the landscape in India. A recent LinkedIn report highlights how Indian B2B marketing leaders are leveraging AI to enhance their marketing strategies, resulting in significant improvements in efficiency and productivity. With a remarkable increase in AI literacy among marketers and Chief Marketing Officers (CMOs) leading the charge, the integration of generative...
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Sarvam AI Startup Programme Fuels Indic AI Builders
Sarvam AI has introduced the Sarvam Startup Programme, providing early-stage companies with up to 12 months of API credits, priority engineering support and production-ready infrastructure to build multilingual AI applications without backend complexities. Founders Vivek Raghavan and Pratyush Kumar positioned the initiative to empower India’s developer ecosystem with high-quality models fluent in 22+ Indian languages and English, enabling full agency in creating voice agents,...
