Wipro Limited has announced the expansion of its retail-focused capabilities within Wipro VisionEDGE+. This enhanced offering, developed in partnership with Cisco and AT&T, and leveraging Amazon Web Services (AWS), serves as a comprehensive retail transformation platform designed to unlock the full potential of the retail media network.
Introduction to Wipro VisionEDGE+
Wipro VisionEDGE+ is a state-of-the-art platform aimed at revolutionizing the retail media landscape. Recognizing that 80 percent of all shopping still happens in stores, according to the National Retail Foundation, Wipro VisionEDGE+ offers a measurable, omnichannel platform for retailers and brands that complements their existing digital strategies. This platform provides an array of tools and features designed to enhance the customer experience, drive incremental revenue, and centralize control and operations.
Enhancing Customer Experience
The primary goal of Wipro VisionEDGE+ is to transform the in-store shopping experience. By integrating interactive displays that offer personalized recommendations and navigation assistance, retailers can significantly enhance customer engagement. These displays are not just static information boards; they are dynamic, interactive platforms that adapt to the individual preferences and behaviors of customers.
- Personalized Recommendations: Utilizing AI and machine learning, the platform provides tailored suggestions to customers, enhancing their shopping experience.
- Navigation Assistance: Interactive displays help customers find products quickly and efficiently, improving overall satisfaction.
Driving Incremental Revenue
Wipro VisionEDGE+ opens new revenue streams for retailers and brands through programmatic advertising and assisted selling via digital endpoints. This innovative approach allows brands to connect with consumers in a more personalized and direct manner, thereby increasing the likelihood of sales.
- Programmatic Advertising: Brands can target customers with tailored advertisements based on their shopping behavior and preferences.
- Assisted Selling: Digital endpoints provide real-time assistance to customers, helping them make informed purchasing decisions.
Centralized Control and Scalability
One of the significant advantages of Wipro VisionEDGE+ is its ability to centralize control and operations. This feature enables seamless content tracking across multiple platforms and ensures scalability, allowing retailers to manage their operations efficiently.
- Content Tracking: Retailers can monitor and manage content across various digital touchpoints from a single platform.
- Scalability: The platform is designed to grow with the retailer, accommodating increased traffic and expanding operations as needed.
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Omnichannel Capabilities
Wipro VisionEDGE+ supports the creation of an omnichannel platform that allows customers to virtually try on items and order from ‘endless aisles.’ This feature bridges the gap between online and in-store shopping, providing a unified shopping experience.
- Virtual Try-Ons: Customers can see how products will look on them using augmented reality.
- Endless Aisles: Retailers can offer a broader range of products than what is physically available in the store.
Technological Backbone
The success of Wipro VisionEDGE+ is underpinned by robust technology partnerships with Cisco, AT&T, and AWS. Each partner brings unique capabilities that enhance the platform’s functionality and reliability.
- Cisco’s Intelligent Network Solutions: Ensures secure and seamless connectivity within the retail environment.
- AT&T’s Network Infrastructure: Provides reliable and secure data transmission, crucial for real-time analytics and customer interactions.
- AWS’s Cloud Computing Services: Powers the platform’s data analytics and machine learning capabilities, delivering personalized and engaging in-store experiences.
Expert Insights
Malay Joshi, Chief Executive Officer – Americas 1, Wipro Limited, highlighted the transformative impact of Wipro VisionEDGE+. “We are thrilled to leverage Wipro’s over two decades of Retail expertise for our customers, empowering them to capitalize on the billion-dollar opportunity in advertising revenue,” said Joshi. “Retail media is not just a trend; it’s a transcendent force reshaping the future of in-store experiences. Wipro VisionEDGE+ extends this power to brands and retailers to transform every customer store visit into a personalized journey.”
Sarita Rao, Senior Vice President, AT&T Partner Solutions, emphasized the role of connectivity in driving retail innovation. “The retail revolution is fueled by connectivity and AT&T’s next-level network infrastructure serves as a secure and reliable foundation for Wipro VisionEDGE+. This solution showcases our collaborative approach to help businesses unlock new insights to drive success in the digital era.”
Tim Coogan, Senior Vice President at Cisco, spoke about the importance of secure and intelligent networking solutions. “We are proud to complement Wipro VisionEDGE+ with our secure and intelligent networking solutions focused on retail environments. With a simple network management platform experience, cloud-driven automation and innovation across our partner ecosystem, Cisco’s partnership with Wipro will help drive measurable outcomes for shared customers in the retail sector.”
Conclusion
Wipro VisionEDGE+ represents a significant advancement in the retail sector, offering a comprehensive solution that integrates cutting-edge technology to enhance customer experiences, drive revenue, and streamline operations. Through strategic partnerships with Cisco, AT&T, and AWS, Wipro is well-positioned to lead the transformation of the retail media network, ensuring retailers can meet the evolving demands of consumers in the digital era. As retail continues to evolve, platforms like Wipro VisionEDGE+ will be crucial in providing the tools and capabilities needed to stay competitive and innovative.
