Lincoln Educational Services Corporation, which runs Lincoln Tech, is deploying AI agents across its enrolment operations. It is doing so through its partnership with LeadSquared, an AI-powered CRM platform provider. The agents will focus on student engagement, application processing and follow-ups.
The deployment moves the existing customer relationship management (CRM) partnership into applied AI. LeadSquared is rolling out the first agents through its innovation centre, LeadEdge. Human oversight and defined operating rules will govern their actions.
Where the Agents Will Start
The agents will first target the stages of enrolment where delays or missed follow-ups can make prospective students lose interest. They will respond to new enquiries and identify applicants who are ready to proceed. They will also check applications for accuracy and completeness. They will reconnect with prospects who have stopped responding.
The system will also show enrolment leaders how student engagement and enrolment activity are changing.
The two organisations plan to compare the agents’ performance with Lincoln Tech’s current operations. Only then will they extend the agents to other stages of the student journey. They have not shared specific performance targets or expected gains in enrolment.
Admissions Professionals Stay at the Centre
A Lincoln Tech leader said that applying AI carefully in admissions can help teams respond faster. It can show where a student may need extra support and give students a more consistent experience. Admissions professionals will remain at the centre of the relationship, the leader added.
Rasmussen said the partnership will give Lincoln Tech a measurable way to improve student engagement. It should help more prospective students move from enquiry to enrolment.
Governance Comes First
The organisations said governance will stay central to the rollout. Each AI agent will work within a defined scope and follow set rules. Each will also keep an audit trail of its actions.
Humans will keep oversight of key decisions. The agents will gain more autonomy only after their performance has been reviewed.
This approach lets Lincoln Tech see what the AI systems do. It also lets the institution judge how well they work before giving them more responsibility.
LeadSquared’s Wider Aim
For LeadSquared, the project is part of a push to move AI from experiments into business operations.
Prithwi Dasgupta, President of North America at LeadSquared, said the work reflects Lincoln Tech’s wider commitment to using emerging technology for its students and its mission. He said it also shows how LeadEdge works with leading organisations to take AI from concept to real operational impact. He added that this is done responsibly and measurably, with people at the centre.
